THE EVOLUTION OF REAL ESTATE SALES – WE’VE COME A LONG WAY!
Just stumbled across this image of a Toronto real estate listing from 1953 – and wow! It sure brings back memories of my own beginnings in the industry.
When I started selling in 1989, this was exactly the way real estate agents discovered available homes for sale. You’d find pages and pages of these listing sheets in an enormous in-office binder. There was no public access to information, no staging, no videos, no brochures for potential buyers, no photos like we see today. This was the day photos of homes (if any!) were developed on film or taken using a Polaroid-like instant camera. We crafted listing photo collages for our clients by manually cutting and pasting house photos on larger pieces of paper.
Look how far we’ve come since then – and we’re still learning, growing, and embracing new technologies.
Check out that price though – $19,900!
“There was no public access to information, no staging, no videos, no brochures for potential buyers, no photos like we see today.”